Your idea doesn't need a year of development.

It needs to be in the hands of real users as soon as possible to learn and iterate fast.

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How I work.

  1. 01You walk me through the problem and we decide the most logical approach to solve it.
  2. 02I build a working prototype to match in a matter of days.
  3. 03We test it with real users and watch what they do with it.
  4. 04We iterate fast on what we learn.

Users decide what works.

The only way to know whether something works is to test it with real users as soon as possible. Fail early, pinpoint the problems and fix them in quick iterations to move forward very fast.

Frequently asked questions.

What is a prototype?

A working version with the smallest scope that answers the question that matters. It gets used, not presented in a deck.

How long until something is in front of users?

A first working version can be in users' hands within days when the scope allows it.

What if the idea doesn't hold up?

Then it did its job. Dropping it early costs weeks; spending a year building something nobody uses costs the year.

Who wants a prototype?

Funded startups and product teams that need someone senior guiding the build while their own people execute and maintain the result. And medium and large companies that want to test things fast.

How do we start?

With a 30-minute call. If I see I can add something, we'll set up the first session on that same call.

Shall we take off?

In a 30-minute call I'll understand your idea and tell you the smallest thing worth building to find out if it works.

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