I lead the product and build the prototype.

1. 01

   I work out what to build

   I talk to customers and users, look at the data you already have and write down the problem, who it's for and the minimum we need to build to test it.

2. 02

   I build the prototype

   Functional, with a database and real data, in a matter of days. Just enough to put it in front of users and see what they do with it.

3. 03

   I lead the development team

   Once the prototype shows there's something there, your team builds the product. I set priorities, translate between business people and engineers, and keep the momentum going.

4. 04

   I measure and adjust

   Usage metrics, short interviews and changes every week. If people aren't using it, we know within weeks and either change course or stop.

Before you hire me

Who it's for

Funded startups and product teams that need a senior person to lead the build while their own people develop and maintain it. Also companies that want to test an idea quickly.

How to hire me

Three ways: a few hours a week within your team as head of product, a whole project with a clear start and finish, or just the prototype, which I build myself.

What you get

The problem and scope in writing, a working prototype with real data and, if we keep going, a team that knows what to build and why.

How long it takes

The prototype takes days. What comes next depends on what we learn from users, and we review that every week.

What you bring

Access to customers or users to talk to, the data you already have and someone in your company I can make decisions with quickly.

If it doesn't work

If users don't use it, we find out within weeks. At that point the prototype has done its job: we change the approach or leave it there, before spending months on it.

Examples

AskPancho, Oklusion and the translation platform, in the portfolio.